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Tuesday, July 30, 2013

Contentchampion.com storyselling fiction-as_truth_in_content_marketing

Storytelling Marketing: When trying to sell your brand, products and services, it’s all too easy to present your pitch as a series of lifeless, feature-based pronouncements. Nearly everyone does it. ...

Storytelling Marketing: When trying to sell your brand, products and services, it’s all too easy to present your pitch as a series of lifeless, feature-based pronouncements. Nearly everyone does it. Bland, ineffectual content is everywhere – and business owners and marketers wonder why it doesn’t sell anything.

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