How to make content marketing work for your business

Content marketing is big news and many firms are keen to get in on the action. It promises more leads, lower costs per lead, more referrals and increased brand visibility but how do you get started ...

Content marketing is big news and many firms are keen to get in on the action. It promises more leads, lower costs per lead, more referrals and increased brand visibility but how do you get started and how do you get it right, for you and your client. Sonja Jefferson and Sharon Tanton, authors of Valuable Content Marketing give insights and tips into producing and using quality content to grow your business.

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