Most brands today are faced with the task of creating a platform that not grows their brand awareness externally but drives their internal KPI's. Many, if not most have the tools and resources in ...Most brands today are faced with the task of creating a platform that not grows their brand awareness externally but drives their internal KPI's. Many, if not most have the tools and resources in place but have no operational experience to connect their investments with their strategy to create an efficient Social Management Platform (SMP).
This is the first of five presentations that walks clients through the process of evolving from a brand that listens to social to a social brand via the SMP which encompasses Technology, Resources AND Process (management).
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