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Marketing Support Services List Research, Database Cleansing & TeleSelling Services Copyright 2012 DFSL 2 Our Value Proposition “We help marketers Increase Subscription and event registrations by providing New Contacts and Enhancing Existing Databases providing distinct Return On Investments” Copyright 2012 DFSL 3 Key Clients Copyright 2012 DFSL B2B List Research •List Building •List Validation •Data Structuring •Data classification •CRM Data Cleansing Internet Research • Company Profiles • Data Extraction & Collation • News & Information Monitoring Presentation Graphics • Standardization of Docs. / Ppts. • Creation of Templates • Aesthetic Makeover of Slides Customer Acquisition •Account Profiling •Event Marketing •Appointment Setting •Lead Qualification •Welcome Calls •Opt -Ins Datamatics Marketing Support Services Copyright 2012 DFSL 5 List Research Services ? Target company identification ? Customized database build ? Mag-mentions and data- mining ? Global Reach 120+ countries ? Opt-ins List Building Extensive Experience ? Invalid data identification and subsequent correction ? Missing data acquisition ? List verification ? Appending email / telephone List Validation / Appending ? De-duplication ? Data segmenting ? Data standardization Data Structuring ? Industry coding ? Job function coding Data Coding Copyright 2012 DFSL 6 “Gold Master”“As Is” CRM Data Cleansing Services Copyright 2012 DFSL 7 Proven Methodology Improves your Return on Investments Customizable list using Proprietary Web and Voice technology 20+ Step QC Process ensuring High Accuracy, Integrity, and has a Repeated Usage Value The output becomes your Intellectual Property Copyright 2012 DFSL 8 Customer Acquisition Services ? Welcome Calls ? Trial List Calling Campaigns ? Retention Services & Upgrades Subscription Services Extensive Experience ? Seminar / Webinar Registrations ? Conference Ticket Sales ? Appointment Setting & Lead Qualification ? Retention services and upgrades ? Order booking ? Payment processing ? Up-selling TeleSales ? Survey Monkey (satisfaction surveys) for events or conference ? Subscriptions surveys ? Customer feedbacks on account exits Telephone Surveys Copyright 2012 DFSL 9 Presentation Graphic Services ? Format documents to company brand guidelines ? Creation of templates ? Aesthetic makeover of slides ? Clean-up of existing documents ? Editing documents to incorporate changes ? Conversion of Data into insightful graphs Copyright 2012 DFSL 10 Other Services Data Extraction & Aggregation • Data Collection / Aggregation from Online sources • On-going tracking & extracting data from online sources • Data Harvesting from hard copies, CD’s etc. Industry / Company Profiles • Customized Industry/Company profiles based on client defined criteria • Customized Supplier / Vendor / Competitor profiles based on client defined criteria Copyright 2012 DFSL Value Proposition ? Servicing most of the largest media, information services, technology and publishing companies in US, EU and across the globe ? Perfected the Web and Voice research process through the last decade ensuring highly accurate lists / databases ? Repository of executed search / research processes which can be customized for different client requirements ? Faster turnaround via 24x7 operations ? Multilingual capabilities ensure reach across 160+ countries Copyright 2012 DFSL 12 ? Much before the economic downturn of 2008, Euromoney chose a strategic approach of outsourcing that goes beyond cost savings; to improve efficiencies, rationalise costs, and increase subscription and event footfall ? Required a service provider to meet their requirement across various research offerings i.e., List Enhancement, Creation, Customer Contact, etc. ? Datamatics documented the process requirement, SLAs, and created the process manual ? Datamatics developed a proprietary software and tools to enhance the data capture, research process ? Adopted 33 steps QC process to ensure high quality output ? Re-engineered the process by splitting the list research process by separate web and voice process to utilise the researchers effectively by operating 24/7 for web process ? The voice team concentrated only on reaching contacts on phone across 120 countries by following the time zone of the contacts ? Euromoney has converted its database function from a Cost to a Revenue model ? Cost saving of 40%, also freed up expensive infrastructure and resources ? Team of 50 FTEs working as an extended arm and contributing towards Euromoney’s phenomenal growth ? Other group companies and offices across Singapore, Hong Kong, and the U.S. benefiting from the output of our research services Case Study – Euromoney THE CHALLENGE THE SOLUTION BUSINESS IMPACT Copyright 2012 DFSL 13 Testimonials “We have been using Datamatics for a number of years now. Throughout that time we have been impressed by their professionalism and dedication to our Account. The calibre of their work has been of a consistently high standard, and their speed of turnaround is unequalled among their peers.” - Sunny Bath, Head of Database, Euromoney Institutional Investor PLC “Datamatics has provided us with an excellent service which is tailored to the markets we serve. They have succeeded in creating prospect lists which are specific and relevant to the particular needs of the marketing department. I have found them to be an excellent data provider. I would not hesitate in recommending Datamatics.” - Bill Brand, Marketing Manager, CRU “Datamatics has helped our organization to fine-tune our sales and marketing efforts. Their focused rifle approach ensures that we reach out to the right decision makers in companies that typically purchase our services and we are seeing much better marketing results and more sales conversions.” - Nick Waller, Marketing Director, IIR Copyright 2012 DFSL 14 About Us ? Pioneers of Offshore IT and BPO Services in India with 33+ years of excellence in delivering comprehensive solutions ? Headquartered in Mumbai with global footprint; offices in the U.K., Germany, and the U.S.A. ? Group turnover of over US$ 100 million anchored by a strong workforce of 3,500 professionals ? ISO 9001:2000 and ISO 27001 certified, Six Sigma initiatives ? Only Indian company to have won ‘The International Asia Pacific Quality Award’ Mumbai, India Germany UK USA Copyright 2012 DFSL 15 Industries Supported ? Publishing ? Conference and event organizers ? Direct marketing companies ? Advertising agencies ? I-Banks ? Venture capitalists ? Financial institutions ? PE firms, hedge funds, and asset management companies ? Technology Companies ? Business and information services companies ? Data aggregators ? Consulting and advisory firms ? Head hunting firms ? Other companies MEDIA FINANCIAL SERVICES OTHERS Copyright 2012 DFSL 16 Industry Accolades and Recognition ? Best “Outsourcing Services Provider of the Year 2011” by the 2020 Group UK ? The only Indian company to win ‘International Asia Pacific Quality Award’ (2007) ? Ranked third globally amongst Document Processing Outsourcing providers by the Black Book of Outsourcing (2006) ? Ranked amongst Top 50 Best Managed Companies worldwide out of 872, across 63 countries by the Black Book of Outsourcing (2006) ? Rising Star at ‘The Global Outsourcing 100’ Outsourcing World Summit (2005) Copyright 2012 DFSL 17 Information Security Snapshot ? ISO 27001 (BS-7799) Certified • Information Security Management Standard ? Data Privacy • NDA’s with all employees and associates • Inspection Security Marshals ? Segregated LAN / Network / VPN for large customers ? Data Security • Multiple centers for fail-over continuity • Mirrored servers • Fire-proof data storage ? Network Security • Firewalls and anti-virus software • Data encryption ? Physical Security • Bio-metric finger scan, access control cards, and security guards Copyright 2012 DFSL 18 Happy to Help ! We Deliver. Guaranteed. Copyright 2012 DFSL Copyright © 2012 by Datamatics No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without the permission of Datamatics. This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion. COMPANY CONFIDENTIAL Hemal Shah AGM – Business Development hemal_shah@dfssl.com

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