Outcome driven paths to 2014 software market growth opportunities insights from tbr’s sw benchmark

The market for cloud services and cloud professional services is still in its infancy but is expected to double by 2018, and vendors providing cloud professional services are quickly developing ...

The market for cloud services and cloud professional services is still in its infancy but is expected to double by 2018, and vendors providing cloud professional services are quickly developing resources, products and services to serve the growing demand. TBR’s landmark Software Vendor Benchmark examines the current front-runners in the market, how well they are doing and where their attention is focused.

TBR’s Software Practice team recorded a webinar on Tuesday, Jan. 28, 2014, discussing the findings of this new report, which expounds upon topics such as software platforms extending partner and customer engagement, as well as business and vertical applications creating new customer discussions. This PDF is the deck used in that presentation.

Matt Healey, director of TBR’s Software and Cloud Practice, and Enterprise Software Analyst Elizabeth Hedstrom Henlin shared their perspectives on market-making buyer trends within enterprise software and provided webinar attendees with strategic projections around vendor and customer activity across 2014 and into 2015. They then fielded questions from the audience.

Questions for discussion included:

• How are vendors using software development as a vehicle to engage new users and buyers?
• How are line of business users consuming vendors' messaging as a path to new purchasing?
• Where are the 2014 points of market engagement and opportunity around applications?

For more information please call James McIlroy @ 603-929-1166 or email at mcilroy@tbri.com.

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