7 Things Every Great Facebook Contest Needs

For all the time and effort spent planning, building and promoting your Facebook contest, you know there is more you can do to get better results. ...

For all the time and effort spent planning, building and promoting your Facebook contest, you know there is more you can do to get better results.

The secret to a successful contest is crafting one that both engages current fans and introduces your brand to potential new customers eager to use your products.

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Every Breath You Take

(Promoted by Colorado Pols)

As new industry front groups pop up across the West, those of who live here are growing increasingly wary of ‘non-profits’ run by industry public relations professionals.  Coloradans for Responsible Energy Development sounds real nice, and we’re happy industry in Colorado understands energy development should happen responsibility.  But as Colorado air quality continues to be threatened by oil and gas operations, it’s time for folks to take the problem seriously.  Throwing more money at PR campaigns and radio ad buys won’t help us all breathe a little easier.  Coloradans are growing tired of more than just industry and their front groups.  Unfortunately, Gov. John Hickenlooper has become complicit in their spin. It’s time industry holds up their end of the bargain when it comes to responsibly developing our natural resources and it’s time Colorado’s governor holds their feet to the fire. 

Coloradans overwhelmingly believe in a balance between energy development and conservation, and at Western Values Project we know we all benefit from the jobs created by conservation and energy development.  But spoiling our air shouldn’t just be a cost of doing business. Colorado’s children shouldn’t be subjected to increasing levels of cancer causing emissions like benzene. With the right safeguards and enforcement, we can ensure that we continue to enjoy all that Colorado has to offer and ensure the state continues to be a great place to raise a family and do business. Unfortunately, not everyone agrees. 

As oil and gas production across the West hits a 50-year high, there is growing pressure on the oil and gas industry to reduce air pollution.  Earlier this year the Coloradoan reported 75 percent of air pollution violations came from the oil and gas industry.  The Denver Post released a damning report in July, highlighting the growing air pollution problem in Colorado and as Post Reporter Bruce Finley points out, the Denver metro area and nine surrounding counties are already failing to meet federal air quality standards.

Last week to both fanfare and ridicule, Gov. Hickenlooper released Colorado’s new logo and accompanying tagline, an effort that included input from Coloradans and considerable funding from folks across the state.  The new logo includes the tagline “It’s Our Nature” an obvious hat tip to Colorado’s many natural wonders.  In fact, economists have noted that protected public lands in Colorado increase per capita income by thousands. Last year alone, tourism was Colorado’s second largest industry and each year many small businesses locate right here in Colorado because of access to public lands and the quality of life Colorado offers. 

Yet even as air quality standards in Colorado and across the West continue to be endangered, Gov. Hickenlooper has delayed tougher air quality rules until next year, threatening our livelihoods and health.  Right now, the Hickenlooper administration is drafting new rules meant to safeguard our communities and he has the opportunity to stand with Coloradans. As new industry front groups continue to hide behind slick PR campaigns filled with imagery of Colorado’s treasured landscapes, Coloradans sure aren’t fooled.  They expect others to hold up their end of the bargain.  And they expect their Governor to do the same.  

Energy development is an important piece of Colorado’s economy, but diversity is key to a healthy and strong economy.  Our government shouldn’t be in the business of making short-term concessions to a single industry that could negatively affect our entire economy in the future.  Coloradans depend on clean air to work, to play, and to thrive.  And they expect their representatives in government and industry to monitor and to clean up mistakes when they’re made.  It’s a responsibility that should be taken seriously.  Westerners take great pride in being good stewards of the land.  Our health and our economy depend on it.  It’s time industry and Gov. Hickenlooper remember that.   

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10 Insights to Make What Matters to You Happen Every Day, with Cali Williams Yost

Listen to the full interview at www.33voices.com/cali-williams-yost/audio ...

Listen to the full interview at www.33voices.com/cali-williams-yost/audio

Called “one of the smartest, sophisticated thinkers” by the New York Times and one of Mashable's Top 14 Career Experts on Twitter, Cali Williams Yost has been a pioneering expert on managing work and life in the new economy for nearly two decades. As an in-demand consultant, speaker and CEO of the Flex+Strategy Group/Work+Life Fit, Inc., Cali has shown hundreds of organizations like BDO USA, Novo Nordisk and the United Nations, and tens of thousands of individuals how to partner for award-winning flexible work success. A former commercial banker and graduate of Columbia Business School, Cali is a crusader for the many ways businesses and employees benefit from a coordinated, strategic approach to work flexibility (e.g. telework, flexible hours, reduced hours, etc.). This includes improved employee engagement, innovation, cost containment, talent management to global client service sustainability and disaster preparedness. Prior to founding Flex+Strategy Group/Work+Fit, Inc. Cali held senior consulting roles with the Families and Work Institute and Bright Horizons Family Solutions, two of the field's leading organizations. She is the author of Tweak It: Make What Matters to You Happen Every Day.

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